We bring together news and interesting articles from around the world. Our mission is to connect you with the latest trends and developments in sales team management, trade promotions management and the rising area of mobile sales force management. ...more
The adage that "A picture tells a thousand words" is never truer than when it applies to your promotional materials. Once your products grow into the hundreds and thousands, the number of images and other product-related digital assets skyrockets and can become difficult for you to manage, slowing down your response to requests for access to those assets.
The GS1 Institute designs industry training packages and delivers trusted knowledge in the supply chain to GS1 Australia members, GS1 Australia staff and academia.
Big data - or more correctly data analytics technology - really is a big deal for retailers. It has the potential - largely untapped at present - to transform almost every facet of the retail process. Some of the biggest impact will occur with real time data analytics: the ability to monitor customer behaviour during the buying cycle, to combine this with masses of other information and to use this to optimise the customer’s experience. And then there’s the impact on the back office.
One of the main goals of a trade promotion campaign is to attract new customers: people who have never before bought the product being promoted. But aside from the incentives being offered in the promotion, what leads people to try a new product?
The rise of online retailing has been meteoric and its impact on bricks and mortar retailers has been exacerbated by ‘showrooming’ shoppers evaluating products in-store before buying online at cheaper prices. But all is not lost. Old world retailers still have a lot going for them: they just need to capitalise on their advantages and combine them with online offerings.
Not surprisingly consumers rank price pretty highly when making purchasing decisions; 42 percent claim it is somewhat important according to media planning organisation, Effective Measure. What is surprising is that almost the same percentage, 41 percent, consider whether a brand is socially/environmentally conscious to be somewhat important.
The McKinsey Global Institute, an offshoot of global consultancy McKinsey & Co, has published a report examining how social technologies are being used in five sectors of the economy. One of those is consumer packaged goods where McKinsey estimates that social technologies, deployed and exploited only for marketing and sales purposes, could add between $US212 billion and $US308 billion of value annually to an industry with global annual revenues of about $US4,000 billion.
Project Noah is a 10-year research project set up to examine the benefits to companies of supply chain integration. These are its findings.
Last week in this column we reported on how sales performance management (SPM) was reaching maturity and finding growing acceptance with sales organisations. This week we’ll examine how rapid and far-reaching changes in the sales environment are driving the need for SPM to better manage the sales process.
A couple of weeks ago we reported Gartner research director, Patrick Stakenas saying in a blog that sales performance management (SPM) was a technology that had evolved greatly during the past three years inside of the larger framework of sales force automation. He has now fleshed out those comments with a Gartner Magic Quadrant on SPM, which shows that it is indeed a rapidly maturing technology.